--- title: "[Webinar] Ecommerce holiday prep: Expert panel on the right financial KPIs for success" description: Are you sure you're tracking the right financial KPIs for this year's holiday selling season? Join expert accounting panelists as they dive into critical financial KPIs for ecommerce growth and profitability. image: https://go.a2xaccounting.com/hubfs/Presentation%20Tile%20Template%20%282%29.png --- [![A2X Logo](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/logo-a2x.svg) ![A2X Logo](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/logo-a2x-white-no-trademark.svg) ![A2X Logo](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/logo-a2x-graphic-only.svg) ![A2X Logo](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/logo-a2x-graphic-only-white.svg)](https://www.a2xaccounting.com/) - Integrations Sales channels - ![Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-amazon-white.svg) ![Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-amazon-blue.svg) Amazon Select your accounting [![QuickBooks and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and Amazon](https://www.a2xaccounting.com/integrations/amazon/quickbooks)[![Xero and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and Amazon](https://www.a2xaccounting.com/integrations/amazon/xero)[![NetSuite and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and Amazon](https://www.a2xaccounting.com/netsuite) - ![Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-shopify-white.svg) ![Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-shopify-blue.svg) Shopify Select your accounting [![QuickBooks and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and Shopify](https://www.a2xaccounting.com/integrations/shopify/quickbooks)[![Xero and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and Shopify](https://www.a2xaccounting.com/integrations/shopify/xero)[![NetSuite and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and Shopify](https://www.a2xaccounting.com/netsuite) - ![eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-ebay-white.svg) ![eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-ebay-blue.svg) eBay Select your accounting [![QuickBooks and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and eBay](https://www.a2xaccounting.com/integrations/ebay/quickbooks)[![Xero and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and eBay](https://www.a2xaccounting.com/integrations/ebay/xero)[![NetSuite and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and eBay](https://www.a2xaccounting.com/netsuite) - ![Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-etsy-white.svg) ![Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-etsy-blue.svg) Etsy Select your accounting [![QuickBooks and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and Etsy](https://www.a2xaccounting.com/integrations/etsy/quickbooks)[![Xero and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and Etsy](https://www.a2xaccounting.com/integrations/etsy/xero)[![NetSuite and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and Etsy](https://www.a2xaccounting.com/netsuite) - ![Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-walmart-white.svg) ![Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-walmart-blue.svg) Walmart Select your accounting [![QuickBooks and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and Walmart](https://www.a2xaccounting.com/integrations/walmart/quickbooks)[![Xero and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and Walmart](https://www.a2xaccounting.com/integrations/walmart/xero)[![NetSuite and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and Walmart](https://www.a2xaccounting.com/netsuite) - ![TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-tiktokshop-white.svg) ![TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-tiktokshop-blue.svg) TikTok Shop Select your accounting [![QuickBooks and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and TikTok Shop](https://www.a2xaccounting.com/integrations/tiktokshop/quickbooks)[![Xero and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and TikTok Shop](https://www.a2xaccounting.com/integrations/tiktokshop/xero)[![NetSuite and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and TikTok Shop](https://www.a2xaccounting.com/netsuite) - ![PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-paypal-white.svg) ![PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-paypal-blue.svg) PayPal Select your accounting [![QuickBooks and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and PayPal](https://www.a2xaccounting.com/integrations/paypal/quickbooks)[![Xero and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and PayPal](https://www.a2xaccounting.com/integrations/paypal/xero)[![NetSuite and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and PayPal](https://www.a2xaccounting.com/netsuite) - ![Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-multi-channel-white.svg) ![Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-multi-channel-blue.svg) Multi-channel Select your accounting [![QuickBooks and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg) ![QuickBooks and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-blue.svg) QuickBooks and Multi-channel](https://www.a2xaccounting.com/integrations/multi-channel/quickbooks)[![Xero and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg) ![Xero and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-blue.svg) Xero and Multi-channel](https://www.a2xaccounting.com/integrations/multi-channel/xero)[![NetSuite and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg) ![NetSuite and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-blue.svg) NetSuite and Multi-channel](https://www.a2xaccounting.com/netsuite) - Products ##### Products [![A2X Core](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-core.svg) A2X Core Accurate payout reconciliation for every channel](https://www.a2xaccounting.com/integrations) [![A2X Subledger](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-subledger.svg) A2X Subledger Order-to-cash reconciliation for high volume brands](https://www.a2xaccounting.com/subledger) [![A2X Clarity](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-clarity.svg) A2X Clarity Profitability analytics teams can trust](https://www.a2xaccounting.com/clarity) ##### And there's more [![COGS and IMS workflows](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-cogs.svg) COGS and IMS workflows](https://www.a2xaccounting.com/solutions/cost-of-goods-sold) [![Sales tax and VAT workflows](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-sales-tax.svg) Sales tax and VAT workflows](https://www.a2xaccounting.com/solutions/sales-tax-and-vat) [Why A2X is the 'Gold Standard'](https://www.a2xaccounting.com/ecommerce-accounting-hub/gold-standard-ecommerce-accounting) - Customer types ##### Customer type [![Ecommerce business](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-ecommerce-business.svg) Ecommerce business Doing your own books](https://www.a2xaccounting.com/brands) [![In-house finance team](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-in-house.svg) In-house finance team Complex multi-channel accounting](https://www.a2xaccounting.com/finance-teams) [![Accounting practice](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-practice.svg) Accounting practice Accurate ecommerce books at scale](https://www.a2xaccounting.com/accountants) ##### And there's more [![Find an expert ecommerce accountant or bookkeeper](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-find-advisor.svg) Find an expert ecommerce accountant or bookkeeper](https://www.a2xaccounting.com/ecommerce-accountant-directory) [![Become an A2X Accounting Partner](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-a2x-partner.svg) Become an A2X Accounting Partner](https://www.a2xaccounting.com/accountants) - [Pricing](https://www.a2xaccounting.com/pricing) - Company - [![Customer reviews](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-customer-stories.svg) Customer reviews](https://www.a2xaccounting.com/reviews) - [![Case studies](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-case-studies.svg) Case studies](https://www.a2xaccounting.com/case-studies) - [![Blog](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-blog.svg) Blog](https://www.a2xaccounting.com/blog) - [![Ecommerce Accounting Hub](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-hub.svg) Ecommerce Accounting Hub](https://www.a2xaccounting.com/ecommerce-accounting-hub) - [![A2X Certification Course](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-certification-course.svg) A2X Certification Course](https://a2x.teachable.com) - [![Support center](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-support.svg) Support center](https://support.a2xaccounting.com) - [![About us](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-about.svg) About us](https://www.a2xaccounting.com/about-us) - [Login](https://www.a2xaccounting.com/login) - Try A2X for free - ##### Integrations - ##### Amazon - [![QuickBooks and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and Amazon](https://www.a2xaccounting.com/integrations/amazon/quickbooks) - [![Xero and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and Amazon](https://www.a2xaccounting.com/integrations/amazon/xero) - [![NetSuite and Amazon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and Amazon](https://www.a2xaccounting.com/netsuite) - ##### Shopify - [![QuickBooks and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and Shopify](https://www.a2xaccounting.com/integrations/shopify/quickbooks) - [![Xero and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and Shopify](https://www.a2xaccounting.com/integrations/shopify/xero) - [![NetSuite and Shopify](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and Shopify](https://www.a2xaccounting.com/netsuite) - ##### eBay - [![QuickBooks and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and eBay](https://www.a2xaccounting.com/integrations/ebay/quickbooks) - [![Xero and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and eBay](https://www.a2xaccounting.com/integrations/ebay/xero) - [![NetSuite and eBay](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and eBay](https://www.a2xaccounting.com/netsuite) - ##### Etsy - [![QuickBooks and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and Etsy](https://www.a2xaccounting.com/integrations/etsy/quickbooks) - [![Xero and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and Etsy](https://www.a2xaccounting.com/integrations/etsy/xero) - [![NetSuite and Etsy](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and Etsy](https://www.a2xaccounting.com/netsuite) - ##### Walmart - [![QuickBooks and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and Walmart](https://www.a2xaccounting.com/integrations/walmart/quickbooks) - [![Xero and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and Walmart](https://www.a2xaccounting.com/integrations/walmart/xero) - [![NetSuite and Walmart](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and Walmart](https://www.a2xaccounting.com/netsuite) - ##### TikTok Shop - [![QuickBooks and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and TikTok Shop](https://www.a2xaccounting.com/integrations/tiktokshop/quickbooks) - [![Xero and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and TikTok Shop](https://www.a2xaccounting.com/integrations/tiktokshop/xero) - [![NetSuite and TikTok Shop](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and TikTok Shop](https://www.a2xaccounting.com/netsuite) - ##### PayPal - [![QuickBooks and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and PayPal](https://www.a2xaccounting.com/integrations/paypal/quickbooks) - [![Xero and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and PayPal](https://www.a2xaccounting.com/integrations/paypal/xero) - [![NetSuite and PayPal](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and PayPal](https://www.a2xaccounting.com/netsuite) - ##### Multi-channel - [![QuickBooks and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-qbo-white.svg)QuickBooks and Multi-channel](https://www.a2xaccounting.com/integrations/multi-channel/quickbooks) - [![Xero and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-xero-white.svg)Xero and Multi-channel](https://www.a2xaccounting.com/integrations/multi-channel/xero) - [![NetSuite and Multi-channel](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-netsuite-white.svg)NetSuite and Multi-channel](https://www.a2xaccounting.com/netsuite) - ##### Products - [![A2X Core](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-core.svg) A2X Core Accurate payout reconciliation for every channel](https://www.a2xaccounting.com/integrations) - [![A2X Subledger](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-subledger.svg) A2X Subledger Order-to-cash reconciliation for high volume brands](https://www.a2xaccounting.com/subledger) - [![A2X Clarity](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-clarity.svg) A2X Clarity Profitability analytics teams can trust](https://www.a2xaccounting.com/clarity) ##### And there's more - [![COGS and IMS workflows](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-cogs.svg) COGS and IMS workflows](https://www.a2xaccounting.com/solutions/cost-of-goods-sold) - [![Sales tax and VAT workflows](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-sales-tax.svg) Sales tax and VAT workflows](https://www.a2xaccounting.com/solutions/sales-tax-and-vat) [Why A2X is the 'Gold Standard'](https://www.a2xaccounting.com/ecommerce-accounting-hub/gold-standard-ecommerce-accounting) - ##### Customer types - [![Ecommerce business](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-ecommerce-business.svg) Ecommerce business Doing your own books](https://www.a2xaccounting.com/brands) - [![In-house finance team](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-in-house.svg) In-house finance team Complex multi-channel accounting](https://www.a2xaccounting.com/finance-teams) - [![Accounting practice](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-practice.svg) Accounting practice Accurate ecommerce books at scale](https://www.a2xaccounting.com/accountants) ##### And there's more - [![Find an expert ecommerce accountant or bookkeeper](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-find-advisor.svg) Find an expert ecommerce accountant or bookkeeper](https://www.a2xaccounting.com/ecommerce-accountant-directory) - [![Become an A2X Accounting Partner](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-a2x-partner.svg) Become an A2X Accounting Partner](https://www.a2xaccounting.com/accountants) - ##### [Pricing](https://www.a2xaccounting.com/pricing) - ##### Company - [![Customer reviews](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-customer-stories.svg)Customer reviews](https://www.a2xaccounting.com/reviews) - [![Case studies](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-case-studies.svg)Case studies](https://www.a2xaccounting.com/case-studies) - [![Blog](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-blog.svg)Blog](https://www.a2xaccounting.com/blog) - [![Ecommerce Accounting Hub](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-hub.svg)Ecommerce Accounting Hub](https://www.a2xaccounting.com/ecommerce-accounting-hub) - [![A2X Certification Course](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-certification-course.svg)A2X Certification Course](https://a2x.teachable.com/) - [![Support center](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-support.svg)Support center](https://support.a2xaccounting.com/en/) - [![About us](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/nav-icons/nav-about.svg)About us](https://www.a2xaccounting.com/about-us) - ##### [Login](https://www.a2xaccounting.com/login) - Try A2X for free # **Ecommerce holiday prep: Expert panel on the right financial KPIs for success** For many ecommerce businesses, the holiday season is a pivotal time. While marketing and operational KPIs offer valuable insights, they only tell part of the story. The true measure of success lies in understanding the financial metrics that drive your business. Get an in-depth look at the financial KPIs that are essential for a comprehensive assessment of your holiday season performance. #### webinar details - ![Webinar date](https://go.a2xaccounting.com/hubfs/date.png)On demand - ![Webinar time](https://go.a2xaccounting.com/hubfs/time-1.png)Watch at your leisure - ![Webinar presenters](https://go.a2xaccounting.com/hubfs/presenter.png)3 speakers [Learn more ![Circle arrow](https://go.a2xaccounting.com/hs-fs/hubfs/yellow-circle-arrow.png?width=20&height=20&name=yellow-circle-arrow.png)](https://go.a2xaccounting.com/ecommerce-financial-kpi-panel#presenters) ##### Register for the webinar ##### Register for the webinar ##### key takeaways ## What you’ll learn in this webinar - ![Core financial KPI icon](https://go.a2xaccounting.com/hs-fs/hubfs/List%20Icons/List-Icon-2.png?width=68&height=68&name=List-Icon-2.png) ##### Core financial KPIs Dive into the financial KPIs that underpin ecommerce growth and profitability - ![Expert KPI analysis icon](https://go.a2xaccounting.com/hs-fs/hubfs/Reports.png?width=68&height=68&name=Reports.png) ##### Expert KPI analysis Get firsthand insights from panelists, showcasing financial KPIs in action through real-world examples - ![Strategizing with data icon](https://go.a2xaccounting.com/hs-fs/hubfs/List%20Icons/List-Icon-4.png?width=68&height=68&name=List-Icon-4.png) ##### Strategizing with data Learn to leverage KPIs into actionable growth plans, inventory purchasing decisions, and more - ![Q&A icon](https://go.a2xaccounting.com/hs-fs/hubfs/Questions-2.png?width=68&height=68&name=Questions-2.png) ##### Q&A with the experts Your chance to ask any questions and get real-time answers from our expert accounting panel ##### YOUR PANELISTS ## Ecommerce Accounting Experts ![Cyndi Thomason Headshow](https://go.a2xaccounting.com/hs-fs/hubfs/image%20119.png?width=150&height=150&name=image%20119.png) #### Cyndi Thomason Founder, Bookskeep ![Saman Izadiyar headshot](https://go.a2xaccounting.com/hs-fs/hubfs/image%20122.png?width=150&height=150&name=image%20122.png) #### Saman Izadiyar Founder, Ottit ![Wayne Richard headshot](https://go.a2xaccounting.com/hs-fs/hubfs/Wayne-Bean-Ninjas%201.png?width=150&height=150&name=Wayne-Bean-Ninjas%201.png) #### Wayne Richard Partner, Bean Ninjas ##### IN PARTNERSHIP WITH [![Fathom logo](https://go.a2xaccounting.com/hs-fs/hubfs/63d7046082135c8eae9eb417_Fathom%20Access_RGB_H.png?width=1667&height=555&name=63d7046082135c8eae9eb417_Fathom%20Access_RGB_H.png)](https://www.fathomhq.com/) ![A2X Resource Center Image](https://go.a2xaccounting.com/hs-fs/hubfs/Resources-CTA-4.png?width=2000&name=Resources-CTA-4.png) ##### Want more ecommerce accounting webinars, templates, and checklist to help you save time and increase financial visiblity? [Visit resource centre](https://www.a2xaccounting.com/downloads) ![A2X logo](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/logo-a2x.svg) --- ##### QuickBooks Integrations - [Amazon and QuickBooks](https://www.a2xaccounting.com/integrations/amazon/quickbooks) - [Shopify and QuickBooks](https://www.a2xaccounting.com/integrations/shopify/quickbooks) - [eBay and QuickBooks](https://www.a2xaccounting.com/integrations/ebay/quickbooks) - [Etsy and QuickBooks](https://www.a2xaccounting.com/integrations/etsy/quickbooks) - [Walmart and QuickBooks](https://www.a2xaccounting.com/integrations/walmart/quickbooks) - [TikTok Shop and QuickBooks](https://www.a2xaccounting.com/integrations/tiktokshop/quickbooks) - [Paypal and QuickBooks](https://www.a2xaccounting.com/integrations/paypal/quickbooks) - [Multi-channel](https://www.a2xaccounting.com/integrations/multi-channel/quickbooks) ##### Xero Integrations - [Amazon and Xero](https://www.a2xaccounting.com/integrations/amazon/xero) - [Shopify and Xero](https://www.a2xaccounting.com/integrations/shopify/xero) - [eBay and Xero](https://www.a2xaccounting.com/integrations/ebay/xero) - [Etsy and Xero](https://www.a2xaccounting.com/integrations/etsy/xero) - [Walmart and Xero](https://www.a2xaccounting.com/integrations/walmart/xero) - [TikTok Shop and Xero](https://www.a2xaccounting.com/integrations/tiktokshop/xero) - [Paypal and Xero](https://www.a2xaccounting.com/integrations/paypal/xero) - [Multi-channel](https://www.a2xaccounting.com/integrations/multi-channel/xero) ##### Products - [A2X Core](https://www.a2xaccounting.com/integrations) - [A2X Subledger](https://www.a2xaccounting.com/subledger) - [A2X Clarity](https://www.a2xaccounting.com/clarity) - [COGS and IMS workflows](https://www.a2xaccounting.com/solutions/cost-of-goods-sold) - [Sales tax and VAT workflows](https://www.a2xaccounting.com/solutions/sales-tax-and-vat) - [Why A2X is the 'Gold Standard'](https://www.a2xaccounting.com/ecommerce-accounting-hub/gold-standard-ecommerce-accounting) ##### Customer Types - [Ecommerce business](https://www.a2xaccounting.com/brands) - [In-house finance team](https://www.a2xaccounting.com/finance-teams) - [Accounting practice](https://www.a2xaccounting.com/accountants) ##### Company - [Customer reviews](https://www.a2xaccounting.com/reviews) - [About us](https://www.a2xaccounting.com/about) - [Contact us](https://www.a2xaccounting.com/contact) - [Pricing](https://www.a2xaccounting.com/pricing) - [Careers](https://www.a2xaccounting.com/careers) ##### Community - [Camp A2X](https://www.a2xaccounting.com/camp-a2x) - [Ecommerce Accounting World - Slack](https://www.a2xaccounting.com/ecom-accounting-world) ##### Resources - [Find an accountant or bookkeeper](https://www.a2xaccounting.com/ecommerce-accountant-directory) - [Blog](https://www.a2xaccounting.com/blog) - [Ecommerce Accounting Hub](https://www.a2xaccounting.com/ecommerce-accounting-hub) - [A2X certification course](https://a2x.teachable.com/) - [Support center](https://support.a2xaccounting.com/en/) --- [Terms & Conditions](https://www.a2xaccounting.com/terms) [Privacy Policy](https://www.a2xaccounting.com/privacy) [Sitemap](https://www.a2xaccounting.com/sitemap) [Media Assets](https://www.a2xaccounting.com/media-assets) [Ecommerce Accounting Hub](https://www.a2xaccounting.com/ecommerce-accounting-hub) [![Facebook icon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-social-fb-blue.svg)](https://www.facebook.com/a2xaccounting/) [![Linkedin icon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-social-in-blue.svg)](https://www.linkedin.com/company/a2x-for-ecommerce) [![Twitter icon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-social-tw-blue.svg)](https://twitter.com/a2xaccounting) [![Youtube icon](https://go.a2xaccounting.com/hubfs/raw_assets/public/a2x-shared/images/icon-social-yt-blue.svg)](https://www.youtube.com/channel/UCTYDzf_-G8PXNi0C1Qsz18g) Copyright © 2026 A2X Software Limited. 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